Monday, December 30, 2019

How to Study for a Multiple Choice Exam

Studying for a multiple choice exam is a skill that you can learn, hone, and perfect. These steps for studying for a multiple choice exam will improve your chances of getting the grade you want. Start Studying The First Day of School That sounds crazy, but its true. Your exam prep starts on the first day. Nothing beats time and repetition when it comes to learning. The best way to learn anything is to participate in class, take careful notes during lectures, study for your quizzes, and learn as you go. Then, when its a multiple choice test day, you will just be reviewing the information instead of learning it all for the first time.   Ask for the Multiple Choice Test Content Before you begin officially studying for your exam, ask your teacher or professor for information about the test content with questions like these: Are you providing a study guide?  This should be the first question out of your mouth. You will save yourself a ton of time scavenging through your book and old quizzes if your teacher or professor gives you one of these.  Will vocabulary from this chapter/unit be tested?  If so, how?  If you memorize all the vocabulary with their definitions, but you cant use the words appropriately, then you may have wasted your time. Many teachers will ask for a textbook definition of a vocabulary word, but there are a bunch of teachers who dont care if you know the definition word for word, as long as you can use it or apply it.  Will we need to apply the information weve learned or simply memorize it? This is an important question. A simple knowledge-based multiple choice exam, one where you have to know names, dates, and other detailed info, is pretty easy to study for. Just memorize and go. However, if youre going to need to be able to synthesize, apply, or evaluate the information y ouve learned, that requires a much deeper understanding and more time.   Create a Study Schedule Establish a study schedule at least two weeks before your test day. Using this schedule, you can determine exactly when you have a few extra hours available, then make the most of that study time, rather than cramming minutes before the exam. To study for a multiple choice exam, its best to start several weeks in advance, studying in short bursts until test day. Organize Your Chapter Notes Your teacher has probably already given you much of the test content in your notes, quizzes, and former assignments. So, go back through the material. Rewrite your notes or type them up so theyre legible. Find the answers to incorrect quiz questions or problems you missed on your assignments. Organize everything so its ready to be studied. Set a Timer Dont spend three hours studying for a test in a row. Instead, select a chunk of material to master and set a timer for 45 minutes. Study with focused attention for all 45 minutes, then take a 5-10 minute break when the timer goes off. Once the break is over, repeat: set the timer for another 45 minutes, study, and take a break. Continue this process until youre confident in your knowledge of the material. Master the Material Youre going to have choices on this multiple choice exam (thats why its called multiple choice, after all). As long you can differentiate between the right and kinda right answers, youre likely to succeed. Remember, you dont have to recite any details—rather, youll just need to recognize correct information. For memorizing facts, use mnemonic devices like singing a song or drawing pictures to help you memorize the information. Use flashcards to memorize vocabulary.   When studying complex concepts or ideas, explain the idea out loud to yourself as if youre teaching it to someone else. Alternatively, explain the idea to a study partner, or write a paragraph about it in simple language. If youre a visual learner, draw a Venn Diagram comparing and contrasting the concept with an idea that you already know well. Ask Someone to Quiz You To test your knowledge, ask a study partner to quiz you on the material. The best type of study partner will also ask you to explain your answer to see if you  really  know what youre talking about rather than just reciting the content.

Sunday, December 22, 2019

The Floor Manager Of The Crew - 1597 Words

During the News broadcast, I was the floor manager of the crew, this basically put me in charge of all the cameramen, lighting assistants and presenters. Not wanting to do this job in the first place did make me worried and nervous for it. During the first lesson in the studio, I did hold back a bit as I was unsure of my job roles. To get around this I could have easily had researched my roles as floor manager and not just have guessed them. Doing this role again in the future I would be more aware of all the potential health and safety dangers in the TV Studios; wires, hanging lights and equipment are all potential dangers so I would be much more observant and alert the crew more often of the risks thus lowering accidents and not stop rehearsal time. I also aided in researching for the first broadcast, researching from the go I found the story on Alabama Rot which we then emailed for an interview, this was very organised and allowed us to get the very first VT. Annoyingly the interviewee was looking all over the place and with myself on camera I should have made it clear where she should have been looking, would have made the interview look more professional. We filmed the main cutaways the week after going to a prime dog walking area, I honestly was a bit too shy here about shoving the camera into members of the publics face to record them and their dogs, in the future I will try to get the confidence to ask, the worst they can say is no and I probably would have beenShow MoreRelatedThe Golden Age Hospital888 Words   |  4 Pagesthemes. Every two floors will have the same theme. The themes will include the nightlife floors, the playground floors, the movie floors, the tranquility floors, and the sky floors. The nightlife floo rs will have rooms designed like a club or a bar. There will be dim lights, fun music, plush beds and couches, and floor length curtains. The playground floors will be for children, there will be unlimited toys and character themed rooms such as the SpongeBob room. The movie floors will have classicRead MoreThe Report On The Undercover Boss Television1448 Words   |  6 Pagesit consists of fixed official duties, Hierarchy of authority, systems of rules, technical expertise, career service, and written documentation (Thompkins, 2005). Fixed official duties were highlighted into the organization, and each department (Floor Crew, Concession Stand, and Dunk Team) has a unique way of completing their task. Each employee contributes in their own unique way within the organization. The hierarchy of authority within the Utah Jazz organization is structured as a top-down structureRead MoreMarketing Analysis : Trader Joe Coulombe1091 Words   |  5 Pages1 presents the basic hierarchy with ranking ordered right to left where crew member is the lowest. Figure 1 Hierarchy of careers at Trader Joes The crew member is the lowest level employee in the hierarchy, but this individual is not insignificant. The crew member is expected to perform all store positions. A crew member isn t specifically settled into a single position such as cashier, bagger, or stocker. Rather the crew member is expected and assigned to all positions within the store on anyRead MoreShort Story1430 Words   |  6 Pagesother men to bring the water guns from the toy store. The toy store’s manager was on the second floor with his workers to make a pathway, and He said to the people on the first floor. â€Å"Get me all the water guns with a big bump.† In the toy store, the people gathered the water guns; they put them in cardboard boxes and large plastic containers. When they fill out a box, one gave it to the toy store manager who on the second floor. Each box passed from the person to person until it reached to the AngelosRead MoreThe Tragedy of September 11, 2001833 Words   |  3 PagesAirlines Route 175 had 65 passengers on board. The third plane, American Airlines route 77, 64 passengers on board and the fourth plane, United Airlines Route 93 had 45 passengers on board. 2749 people died in accidents, including office workers, managers, chefs, waiters, cooks, police, fire, and paramedics. The critical moment A plane, American Airlines Route 11, with 92 passengers on board, was hijacked by four Arab men with knives, led by Mohammed Atta. On the ground heard the air traffic controllerRead MoreCase Analysis Taco Bell1216 Words   |  5 Pagesimpacted the net effect of Taco Bell’s overall performance. Structure- Defined as the skeleton of the organizational chart, HRM at Taco Bell implemented changes to its structure in the late 1980’s from RM’s and ARM’s (restaurant managers / assistant restaurant managers) to RGM’s as well as ARGM’s. The new title, inserting the name â€Å"General† into the existing name, was purposely modified to promote a strong signal to the organization that a different behavior was now expected. To help insure thatRead MoreSheraton1244 Words   |  5 PagesSheraton, Montreal, as he put down the phone and looked pensively at the letter before him. The letter, dated March 15, 1994, was from Alitalia requesting a one-year contract for 40 room at $42 per night. In addition, the hotel would have to provide a crew allowance of $25,000 per day. Bills are to be paid within seven days of receipt of statement on a weekly basis. The problem facing Georges was a simple one: does he take Alitalia and fill the 40 rooms for 3 65 days at $42 or does he refuse the businessRead MoreThe National Transportation Safety Board860 Words   |  4 Pagesof human error. â€Å"The aircraft experienced an explosive decompression and structural failure while flying from Hilo to Honolulu, Hawaii. Approximately 18 feet from the cabin skin and structure aft of the cabin entrance door and above the passenger floor line separated from the airplane during flight (National Transportation Safety Board, 1989). The NTSB determined that the probable cause of this accident was â€Å"the failure of the Aloha Airlines maintenance program to detect the presence of significantRead MoreImportance Of Workplace Willpower1238 Words   |  5 Pageshad been demoted from regional manager, and for it she had determined to make those who worked under her miserable. Kim’s own arrogance would soon have a domino effect with those whom chose to remain with the company. Kim’s horrible management would cause the team to form the ir own willpower habits to try and survive. I was relatively tentative about having a new team leader, Dennis had been a wonderful boss to work under. Our job was to clean four hospital floors in one night, one even the emergencyRead MoreThe Night - Original Writing1004 Words   |  5 Pagesequipment as it was scraped across the floor by the road crew. In the absence of the band, the crowd and the music, the atmosphere seemed as bleak and empty as the crowd floor itself. Suddenly, echoes of past joyous screams were replaced by a single, blood curdling scream coming from the direction of the cloakroom. The sound, filled with fear, tore through the arena and bounced off hard walls, sending instant shivers down the spines of the stage crew. The band’s manager, Stewart, ran down the bleak hallway

Saturday, December 14, 2019

Movie Rental Industry Free Essays

Movie Rental Industry Netflix and Blockbuster Case Analysis Lydia Floyd Strategic Management MGT422 February 28, 2013 Introduction Netflix competitive strategy In order for Netflix to understand were the business lies as it relates to the competition it is important to seek the correct strategy in order to be and stay competitive. The five competitive strategies are * Low- Cost * Broad Differentiation * Best-Cost * Focused niche based on low cost * Focused niche based on differentiation Since each strategy requires totally a different approached my recommendations will be based on focused niche based on differentiation. Netflix originally offered DVD’s on a fee per DVD basis and eventually branched off into the monthly subscription service business. We will write a custom essay sample on Movie Rental Industry or any similar topic only for you Order Now The company at one point was forecasted to have over 11. 3 million subscribers by 2009 and 8 million VOD (Video on Demand) customers by 2013. (See Exhibit 1) This exhibit basically shows how the number of video streaming choices has increased over the past several years. So the company is moving in the right direction as far as broaden their differentiation strategy. The next exhibit shows how Netflix compares to the its main competition and how the company’s net profit margin exceeds a competitor like Blockbuster. The attached SWOT analysis for Netflix mentions some very important points that are associated with a focused differentiation strategy. The company is staying committed to how to service the niche better than the competition and speaks to the areas that appeal to specific customers such as offering services that allow subscribers to go back to pilot episodes of a television series. This analysis will allow the company to identify areas to concentrate on strategically and to make a final diagnosis to where the company stands overall. Strengths * Increasing competition per member viewing is on the * Customers’ opting out is the lowest it has ever been. * Clearest brand identity â€Å"Watch TV shows movies anytime, anywhere† * Netflix has surpassed the competitions in improving personalization of customer choices because of large membership base * Price $7. 99 per month * Exclusive Content: Of Netflix’s top ten TV shows, six are only on Netflix, and not available with competitors. Netflix’s DVD subscription service is extremely profitable, with contribution margins around 50%. * Services allow customers to go all the way back to the beginning of the first season for TV shows Weaknesses * DVD subscriptions are down 8. 47 million subscribers in Q3, 2012 compared to 13. 81 million subscribers 1 year ago. * Brand suffered when the company changed the pricing * It could take three years for a full brand recovery in order to see noticeable difference to profit margins * Streaming subscription contribution margins are much Opportunities International expansion (global) * Original productions offer a way for the company to connect with customer emotions. Company will be offering 4 TV series this year that will only be on Netflix * Lack of use of debit and credit cards – Latin America. * Internet TV. Threats * As Hastings pointed out, â€Å"With big markets comes competition† – There is a clear transition from linear TV to Internet TV and competitors want in on the profits. * Contracts with Disney, Sony, and Universal * Hulu, offers its customers TV shows immediately after they are aired for the first time. Hulu, Amazon, and HBO competitors making more investments in streaming options * United Kingdom is a very competitive â€Å"The sought after competitive advantage over other movie rental competito rs was to deliver compelling customer value and customer satisfaction by eliminating the hassle involved in choosing rent and returning movies. Grow forward the company has 2 primary strategic objective 1 to continue to grow a large DVD subscription business and to expand rapidly to internet based delivery of content as that market segment developed. (Case page c-102) The company’s revenue has continued to grow substantially over that last couple of years. The next exhibits show the financial position from the end of 2006 to end of 2008 going from 996,660 to 1,364,661 with the net income margin being at 6. 1% by 2008 which shows the company profitability as it relates to expenses and liabilities. The next two slides just give a visual for where Netflix compares to blockbuster as it relates to sales thru 2010 Reference Page Thompson , A. University of Alabama 2008 Case 5 Competition in the Movie Rental Industry in 2008: Neflix and Blockbuster battle for market leadership http://beta. fool. com/danielsparks/2012/10/31/netflix-swot-analysis/15522/ http://www. slideshare. net/only1kiku/techindnetflix Gamble, John E. , Strickland, A. J. , Thompson, Arthur A. , 2010 Crafting and Executing Strategy McGraw Hill/ Irwin New York New York http://finance. yahoo. com/q? s=NFLXql=1 How to cite Movie Rental Industry, Essay examples

Friday, December 6, 2019

Essay On Teenage Suicide Example For Students

Essay On Teenage Suicide Teenage suicide has become a critical, national problem the extent of which is mind boggling. From 1980 to 1992 the rate of suicides involving persons from the ages of 10-14 years old has increased by 120 percent, and has increased 28.3 percent when involving persons from the ages of 15-19 years old (Suicide 451). More recently in a poll of 3,210 high-school honor students, a stunning one-quarter have seriously considered suicide (Eaton 15). Suicides have been proven to be one of the leading causes of death among teens, falling second only to accidents (Roberts 45). This data, however, may be inaccurate, being that deaths labeled accidental may have actually been teen suicides. Also, many families may not want to report suicides or suicide attempts for the fear of embarrassment. Nevertheless, there is extensive proof that suicide attempts and/or successes are on the rise among teenagers, and numerous groups have devoted themselves to establishing a cause to this epidemic. The one sim ilarity that all of these different groups seem to agree on is that there is not one single theory that explains the growing phenomenon of teenage suicide. However, a number of factors seem to be common among at-risk teens, factors that, if given the right set of circumstances, could put them in jeopardy. One of and seemingly the most common of these factors is depression. According to the National Association for Mental Health, nearly 20 percent of those who receive care for depression in hospitals and clinics are under the age of eighteen (Leder 31). Everyone has different reasons for being depressed and the extent of that depression will also vary from person to person. Some common causes of depression that have been found to lead to suicide attempts are not feeling loved and/or understood, the feeling of rejection, trouble with friends and family, or the feeling of being no good. A loss, (as in the death of a loved one, divorce, or the breakup up with a boyfriend/girlfriend) Has also been found to link depression and suicide (Leder 34). Psychologists and doctors have also realized that having numerous psychological problems, known as conduct disorders, causes teens to have impulsive behavior. This impulsive behavior can cause them to act violently and antisocially; when these youths commit suicide, it can be looked at as an act of violence turned inward (Long 24). Violent behavior and suicide may be directly related to altered brain chemistry according to Marie Asberg, a Swedish psychiatrist. She has found that there are lower levels of the cerebrospinal chemical 5-HIAA in suicidal subjects, when compared to normal subjects. This chemical is a by product of the brain neurotransmitter serotonin, which may regulate mood and aggression (Long 25). According to Dr. MichaelStanley, a professor of psychiatry at Columbia University, the serotonin data is the most potentially promising development in the suicide prevention field. According to Stanley, it may be pos sible to test whether or not a person may be suicidal (qtd. in Long 25). Some say that the incrteased rate of completed suicicdes may be atributed to the use of more leathal means during attempts. Another major factor that relates to adolescent suicide is the use of drugs and alcohol. Experts estimated that an amazing three out of four youths that commit suicide have abused drugs at one time or another. Alcohol has also been found in the blood of at least half of all adolescents at the time of there suicide (Long 23). There are many reasons why drugs and alcohol create a higher risk of suicide. For example, first, drugs are commonly used as an escape; they help in coping with stress and frustration by blocking it out. This attempted release from problems shows that the teen has already become unstable and is losing control. Secondly, when a person is under the influence of drugs, or is intoxicated, his self-control is enormously decreased. He may suddenly act upon a suicidal thought without putting any thought into it. Finally and probably the most understandable reason why they are related to adolescent suicide, is that they act as a mean to do so. In other words, drugs and alcohol can be used as weapons themselves, as in an overdose (Hafen 28). .ua9a93d2f467d2748b0adf4c3733245db , .ua9a93d2f467d2748b0adf4c3733245db .postImageUrl , .ua9a93d2f467d2748b0adf4c3733245db .centered-text-area { min-height: 80px; position: relative; } .ua9a93d2f467d2748b0adf4c3733245db , .ua9a93d2f467d2748b0adf4c3733245db:hover , .ua9a93d2f467d2748b0adf4c3733245db:visited , .ua9a93d2f467d2748b0adf4c3733245db:active { border:0!important; } .ua9a93d2f467d2748b0adf4c3733245db .clearfix:after { content: ""; display: table; clear: both; } .ua9a93d2f467d2748b0adf4c3733245db { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua9a93d2f467d2748b0adf4c3733245db:active , .ua9a93d2f467d2748b0adf4c3733245db:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua9a93d2f467d2748b0adf4c3733245db .centered-text-area { width: 100%; position: relative ; } .ua9a93d2f467d2748b0adf4c3733245db .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua9a93d2f467d2748b0adf4c3733245db .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua9a93d2f467d2748b0adf4c3733245db .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua9a93d2f467d2748b0adf4c3733245db:hover .ctaButton { background-color: #34495E!important; } .ua9a93d2f467d2748b0adf4c3733245db .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua9a93d2f467d2748b0adf4c3733245db .ua9a93d2f467d2748b0adf4c3733245db-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua9a93d2f467d2748b0adf4c3733245db:after { content: ""; display: block; clear: both; } READ: Increase Of Concentration Of Ethyl Acetate Biology Essay A further cause of suicide among adolescents can be seen in the connection between suicide and sexual orientation. In San Francisco, five hundred gay and lesbian youths were interviewed and an astonishing thirty percent had attempted suicide at least once (Bull 36). Lisa Rodgers, the program director for Out Youth, a group for gay and lesbian teenagers, says: A lot of these kids have absolutely nobody in the world, they are hated and despised everywhere they go. She then continues: its not surprising that a lot of them dont see a future (qtd. in Bull 36). Lesbian and gay adolescents face tremendous challenges while trying to grow up physically and mentally healthy in a world where the majority of the public seem anti-homosexual. These youths face an increased risk of psychosocial problems, problems that arent caused by their sexual orientation, but by societys reaction to it. Another theory that is linked to adolescent suicide is the feeling of pressure to succeed. Suicide rates are higher in generations were there is a greater population, which causes an increase in competition for jobs, grades and in school sports (Long 21). The pressure to achieve academically can be particularly intense during adolescence, when the pressure is on performing well enough for college acceptance. During elementary school and middle school, failure can be embarrassing and a reason for punishment at home; during the later years of high school and college, however, a persons potential career is at risk. One student in a report from the White House Conference on Children in 1970 maintains: If I ever commit suicide, Ill leave my school schedule behind as a suicide note ( qtd. in Gardner and Rosenberg 50). This statement opened the eyes of the government as to the extent of pressure placed on adolescents by academics. A loss of self-worth or self-esteem is high on the at-risk list for teenagers. Because a sense of identity is often pretty shacked and fragile during adolescence, feelings of not being worth much in ones parents eyes wont help a young persons self-esteem. In extreme cases the adolescent may look upon himself, as being despicable and worthless, and learn to hate himself, when he is unable able to reach their goals (Hafen 95). The Youth Suicide National Center feels that few of them adolescents have found ways of dealing with the lack of self esteem and when these feelings overwhelm them, they believe there is something very wrong with them. (qtd. in Hafen 23). After reading numerous books and articles, the plain, but simple truth is that no one knows exactly why teenagers kill themselves. Psychiatrists have, however, reached the conclusion that in a society where adolescents have been exposed to many adult pressures and stresses, they may not be able to cope. Some of the most common c auses of stress revolve around family situations, social problems, depression, developmental factors, and other factors associated with adolescents. It is this unbearable stress that leads them to the act of suicide.

Friday, November 29, 2019

How to Make a Living Writing for Small Businesses

If youre a new freelance writer, Im sure youve heard the phrase, B2B writing or B2C writing. What is the B2B meaning? What is the B2C meaning? In the world of freelance writing, there are many niches you can choose from, but not all of them will be profitable. I just happened to fall into the B2B marketing space naturally. I never gave it much thought and never really looked at how I transitioned into this niche. Before I get into what steps I took to make a living writing for small business, lets look at what B2B and B2C content really is. What is the B2C Meaning for Writers? The B2c meaning stands for, business-to-consumer. When you write for a B2C client you are writing content to help their customers. Typically these clients have a product and they want you to integrate their product message in their blog posts or content marketing strategy. For example, Lowes is a hardware store and their blog, Creative Ideas, helps their customers use their products in their home by providing ideas and DIY instructions – from other bloggers. The Meal Prep is a food delivery service for busy people. I wrote for their blog last year and focused on content to help their would-be customers live a healthier life. Typically writing for the B2C marketing space is funner to write for since you typically get to write list posts that are often shorter in length with topics that often interest you (since we are all consumers). Is B2C lucrative? Yes and no. Depending on the client, you may find that an average 500 word post can run anywhere from $25 up to $100 or more. Ive had a few B2C clients – with one still active – and its a treat for me to write for these clients. My current B2C client is on the higher end of the pay rate, but they arent in my ideal niche. Im fine with that since these posts are super easy to write, takes me an hour or less to whip up a 500 word post, and the client is a great client. What is the B2B Meaning for Writers? B2B stands for business-to-business. When you write for a B2B client you are writing content to help other entrepreneurs, marketers or small businesses. You might be writing about: The latest trends Systems and processes Tools of the trade Tips to help others in their business Typically, as a B2B writer, you write blog posts, white papers or case studies that will not only be read by other bloggers, but also marketers and small business owners. For example, my post on OptinMonster, speaks to the solopreneur or marketer. Some people think B2B marketing writing is highly technical, statistical and analytical. And, sure, some B2B content writing jobs are dry and more academic, but more and more online business know the power of engaging copy. For example, GoDaddy is a web hosting company and they have a blog called the Garage. But their posts arent strictly about web hosting or domain registration (boring!). They know the power of engagement and are tailoring their content to attract a broad audience of business owners, bloggers and freelancers. Is B2B writing profitable? You bet! This is my primary niche and I average around $600 a post or more depending on the requirements and length. Breaking Into the Small Business Writing Niche Are you interested in breaking into the small business writing niche? If you are, here are the steps to take. 1. Know Your Audience (And How to Write for Them) I mentioned this before, but the primary audience for the B2B space is small business owners, entrepreneurs, marketers and freelancers. These people are looking for actionable tips to help them improve their business. They dont want to read industry jargon or convoluted ideas. Around 50% of Americans read at an 8th grade level. I know, its shocking, but its generally true. And the B2B content space is no different. Writing in a more casual and engaging tone is preferred and helps make the content easier to consume. However, dont mistake this conversational tone as using slang terms or incomplete sentences. Its a good idea to avoid phrases like totally awesome or Im so sure.. But thats not to say a B2B clients wouldnt like that type of language. Look at Melyssa Griffins posts. Shes an entrepreneur and her content speaks to other entrepreneurs, yet she injects her youthful personality in her content and thats totally okay! 🙂 But, shes not a freelance writer and writing for other businesses. Shes building her own platform and can write however she likes. And thats where the distinction lies. You wouldnt write Guuuuuuurl in a client post. But, you might write, killer content instead. Of course, it all depends on the client and their brand. Kapeesh? 2. Your Writing Must be Fact-Based It goes without saying that most, if not all, of your clients want you to back up your claims. This is even more important in the B2B industry. I write mostly in the digital marketing niche and I have to make sure my writing links to relevant and popular content. This helps the client with ranking and builds trust with the search engines. Some tips for finding relevant links: Use the same reference links in a popular post similar to your topic. For example, if your client piece is on how to find trustworthy employees and you find a post on Monster.com, see what links they have on their site and use those in your post. Use recent sources from the last two years. Anything older and its probably outdated. Link to sources that are popular and that you know. For example, for digital marketing content I often link to Hubspot, Kissmetrics and sometimes SEJ. So, what does this look like? Heres a sample from a post I did on Blogging Wizard on using Pinterest to drive traffic to your site. There are 6 links in that bullet list! Clients like when you use relevant statistics and back it up. 3. Learn to Take Screenshots (And Optimize them Correctly) One important skill to have as a freelance writer in general is how to take screenshots. This helps show your points better in your post and helps break up the post making it more engaging and easier to read. I find that I use screenshots to visually show what Im writing about. It could be a product, a tool, a landing page or lead magnet. For example, in my Sendlane post on sales funnels, I took a screen shot of Haute Chocolates lead magnet. Another thing to do is to optimize your screenshot images. This shrinks the image size, but doesnt affect the quality of the image. I have one entire lesson and two enhanced video training videos in my course, Write Your Way to Your First $1k, that gives a break down on how to take screenshots, annotate them and optimize them appropriately. Having this skill in your back pocket will help you land better clients because it shows you know how to use online tools and understand how to write an awesome blog post. 4. Stay Up to Date on Industry News To make sure you are providing the best tips and resources for your client pieces, its always a good idea to read up on the latest industry news. This might mean following certain blogs or entrepreneurs. For me, I follow a lot of blogs and people, but have recently started following Melyssa Griffin and Mariah Coz. These lady bosses not only help me in my own product business but also with providing content marketing strategies to help me with my client posts. Once youve written a few B2B pieces, you will see which sites or entrepreneurs you gravitate towards. Before I started following those ladies, I was hooked on Derek Halpern of Social Triggers and Jon Morrow of Smart Blogger (I still am!). Can Anyone Write for Small Business? B2B writing isnt for everyone, but B2C writing can be. For business-to-business writing you need the knowledge and desire to write in this space. Certainly if you asked me almost two years ago to write a 1,000 word post on inbound marketing, I would probably pass. But now? Bring it on! I love writing so much in this niche that my freelance writing course is positioned to help other writers learn how to write for small businesses too. Now its your turn – have you thought about writing for B2B clients? If not, whats holding you back?

Monday, November 25, 2019

The perfect machine building the Palomar telescope

The perfect machine building the Palomar telescope Introduction The designing, construction, and execution of the Palomar telescope took around quarter of a century. The telescope was a state-of-art device, which drove technology to the edge. There existed numerous internal strains in the project. The collaboration between science and industry hardly ever went effortlessly (Florence, 2011, pp. 8-15).Advertising We will write a custom book review sample on The perfect machine: building the Palomar telescope specifically for you for only $16.05 $11/page Learn More Ronald Florence, the author of â€Å"The perfect machine: building the Palomar telescope† performs an excellent job in bringing forth the drama involved in the project. The drama by Ronald Florence is however not of the kind of Indiana Jones, but of conflicts in personality, the distressing of the resolution to engineering difficulties, and the vigor of the attempt to generate an appropriate mirror blank. One could even note the concern at the period of the long extensions in the course of waiting for the cooling of the mirror coupled with during its erection at the appropriate shape. Even if this advance could not result to an intellectual account of the project, it is suitable for an excellent reading. The construction of the Hale Telescope is somewhat a lengthy account. The entire project was filled with difficulties in addition to the existence of some critical setbacks that could have terminated the entire project including the Hubble Space Telescope. Nevertheless, the Hubble did not turn out to be the only telescope to encounter such initial aches. This situation is as well relevant to the 200-inch (5 meter) Hale Telescope situated at the Palomar Mountain. Ronald Florence generates a perfect book concerning the construction of the 200-inch Palomar telescope that was indeed a perfect machine. Palomar Telescope According to Florence, many researches have looked into the construction of the Palomar telescopes with the inclusion of the efforts by David Woodbury. As suggested by Florence, David Woodbury and his publication are in fact a section of the account for he even assisted in obtaining a great form of the project. Even though there are some current researches on Palomar, â€Å"The Perfect Machine† stands as the sole complete and detailed account of the Palomar story. With respect to works by George Ellery, the 5-meter telescope signifies the largest telescope internationally. George Ellery is a solar astrophysicist who had the expertise of obtaining huge sums from rich men.Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, Ellery was in a position to perceive the worth of large telescopes with regard to resolving the puzzles of stellar advancement and cosmology (Florence, 2011, pp. 16-20). In 1923, Ellery and his comrade engineer, Francis Pease, developed confidence that a mu ch larger telescope would be constructed on condition that they had the necessary monetary requirements. Certainly, they approximated the total cost to be $ 5 million. Ellery overwhelmed Wickliffe Rose, the manager of Rockefeller Foundation (RF), with the notion of the telescope and by the close of 1928, the finances for the building of the 5-meter telescope were provided. Ronald Florence opens his book with a synopsis of the â€Å"Great Debate† by Shapley-Curtis. The â€Å"Great Debate† denotes a crucial instance in the hullabaloo over if nebulae existed in the galaxy or if galaxies were on their own. Moreover, the author explains the position of cosmology, the significance of large telescopes to the ground, and the setting of Ellery, viz. the initiator of the 200-inch. Luckily, he uses much time in the discourse of the influence of the two main important occasions that had an impact on the application of the telescope: the vast misery and the Second World War (Floren ce, 2011, pp. 21-25). The 5-meter project offered jobs during the misery and permitted numerous companies to focus on manpower and the attempts into special study for the project than they could have at an instance when business was in an excellent state. On the other hand, the impact of the war resulted in the stopping of the building of the telescope by drawing of the labor force as well as resources. The most fascinating sections of the book are illustrations of the people engaged in the construction of the telescope.Advertising We will write a custom book review sample on The perfect machine: building the Palomar telescope specifically for you for only $16.05 $11/page Learn More The individuals that played a key role in the construction of the telescope include George Ellery who had a frenzied pace that resulted to his downfall (Florence, 2011, pp. 56-75). His endeavor, as a technical industrialist, coupled with his demanding study approach and the cour se of Mount Wilson Observatory, acted as the correspondent of burning the candle at its two ends and brought about his entire collapse in 1910. Following the downfall, Ellery could swap short periods of intense labor with instances of severe exhaustion. For George Ellery, the 200-inch telescope acted as his last project as well as the one, which could give him a great reputation. Ellery is best remembered for this telescope. Additionally, there existed other individuals in the army like Clyde McDowell. Clyde withdrew from the navy and abandoned an opportunity and reputation in a bid to administer the building of the telescope. His form of administration led to the effortless construction of the telescope. Moreover, McDowell acquired new friends with his perception that the construction of the telescope was the same as the construction of a massive battleship gun tower. McDowell employed retired military Colonel Brett to manage the building site on Palomar. On his part, Brett managed the site in the same way as an army operation, to the extent of serving a nasty meal each week to permit the employees long for others (Florence, 2011, pp. 89-112). Ronald Florence illustrates the scientists in addition to the engineers as considerably the most impressive characters in the drama. It is not hard to express sympathy for individuals like McCauley of Corning as well as his impressive attempts to come up with an appropriate piece of Pyrex for use as the telescope mirror. All things appeared to break down for McCauley, starting with a superior obtaining recognition for his efforts to a downpour that threatened to tear down the second Endeavour at a 200-inch (5 meter) mirror blank. Ronald Florence has as well accomplished a service through shedding light on an individual that has obtained very little recognition, Rein Kroon. Rein was a youthful engineer from the Netherlands who was working for the project initiated by Westinghouse, the constructers of the telescope mounti ng. Rein managed to resolve many difficult setbacks entailed in the telescope mounting (Florence, 2011, pp. 123-152).Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The aforementioned setbacks included the way to make use of the oil-film comportments for mounting, the interior plan for the north â€Å"horseshoe† deportment, and plan for the declination deportments. The endeavors of these men as well as others described in the book led to the completion of the 200-inch Hale Telescope that started its operation in 1949. The Very Large Telescope During the early 1980s, there existed more than half of a dozen observatories of telescopes accessible to astronomers internationally, La Silla being among them. Arrangements were underway to build stronger and larger telescopes having primary mirrors. The Keck Foundation (KF) allowed the Californian Institute of Technology (CIT) and the University of California to construct twin 10-m telescopes and situated it on Mauna Kea. This aspect played a key role in the provision of initial light and in particular concerning ground-anchored spectroscopic similar to the Hubble Space Telescope (Florence, 2011, pp. 219-250). Switzerland and Italy had become part of the European Southern Observatory (ESO) in 1981, thus allowing the building of the 3.5-m fresh expertise Telescope with initial developments in dynamic optics. These developments were vital for the next move; viz. the building of a Very Large Telescope (VLT) that received the approval in 1987 and it was constructed on Cerro Paranal in Chile. This 8.1-m telescope (Gemini) as well as an 8.3-m Subaru telescope came into being at around the same period. The Very Large Telescope was planned from initial stages as an incorporated structure containing 4 of the 8.2-m telescopes, comprising the likelihood of to merge the light telescopes for optical interferometers, thus paving the way for breathtaking spatial settlement. The majority of VLT devices were constructed in close partnership with establishments in nearby states. The whole lot of the initial device set was completed at around mid 2007 with the ordering of CRIRES. The Paranal stock comprised the screw adaptive optics network in addition to a fast-reaction method to respond to quick transient occurrences. Later on, the near infrared frequency was incorporated as generation-1.5 device. The Very Large Telescopes have added to all sections of astronomy encompassing the kind of dark substance and dark energy, the excessive physics of gamma radiation ruptures, as well as the configuration, organization, and development of galaxies and solar system. The productivity with respect to referenced research papers was almost 500 in 2007, thus making about 2200 since initiation with subsequent yearly augments. The total of observing applications for European Southern Observatory amenities has nearly tripled in the last decade. The User Portal has approximately 4000 certified clients and the archive holds 74 Terabytes of statistics and improved statistical products (Florence, 2011, pp. 298-325). Winning strategy The Very Large Telescopes initiated businesses for Keck t elescopes in about 5 years. Nevertheless, the notion of constructing a completely integrated structure having 4 of the 8.2-m telescopes with time and offering a dozen foci for a cautiously planned backup of devices accompanied by 4 of the 1.8-m Auxiliary Telescope proved to be the proper one for the interferometer. The inclusion of a lasting and sufficiently financed device and expertise were constructed in association with establishments in the neighboring states, with similar participation in labor remunerated by assured keeping of time, and has developed the most improved ground-anchored optical observatory in the universe. The progression model prohibits guest as well as service style and offers the best observing effectiveness in the world on a position where almost 90 per cent of the nights are unclouded (Florence, 2011, pp. 382-425). In the society today, the achievements of the Palomar telescope have facilitated technological inspirations, for instance, the European Southern Observatory personnel were motivated to construct, drive, and back the best probable observatory. In this regard, the Very Large Telescope is possibly the natural replacement of the Perfect Machine that was situated at Mount Palomar. Strength and weakness of the book Ronald Florence does not just offer a vibrant story of the design and building of Hale telescope, but he also attracts the reader to share his enthrallment for a splendid project in addition to a remarkable technical machine. The book is beyond a well written piece and turns out to be fascinating. Nevertheless, there exist some weaknesses in the book. At some point, the author wrongly offers praise to the designers of the Palomar telescope for novelty that had been tested long before, like the standard of the support of the principal mirror. The description of the unmoved ending of the principal mirror seems entirely questionable with regard to the metrology of the moment, being of excessively low resolution to permit any significant confirmation of local redesigning as detailed by the author. Additionally, the post-1950 era could as well have merited a rather wider and fairer description. Moreover, the introduction of completely new and extensive perceptions, like active optics, under the custody of European designers, and dealers is totally disregarded. Overall, the vision and the effort concerning the construction of the Palomar telescope spring from each page; it is an almost flawless book regarding an almost perfect machine. Conclusion By around 1980s, there hailed observatories of telescopes accessible to astronomers internationally that were perhaps the natural substitution of the Perfect Machine that was positioned at Mount Palomar. Ronald Florence used reasonable time in the study of the story as portrayed by the endnotes that demonstrate his usage of a lot of time in search of primary data from the archives. Nevertheless, Florence is yet to seize a number of the noteworthy historical co ncerns concerning the 200-inch telescope and in this regard, intellectual treatment is anticipated of the Palomar Observatory by a historiographer of science and technology. An excellent intellectual historiographer was perhaps not the intention of Ronald Florence (this is evident in the lack of preface as well as a bibliography; in its place there are works stated at the endnotes). Luckily, an excellently studied and perfectly written story is developed in the book. Reference Florence, R. (2011). The Perfect Machine: Building the Palomar Telescope. New York, NY: Harper Perennial.

Thursday, November 21, 2019

The effects of the US 1965 Immigration Act Essay

The effects of the US 1965 Immigration Act - Essay Example According to the writings of Daniel in 2008, the effects that were intended differ completely from the actual ones. Around 22.8 million migrants came to America after the Immigration Act, which made the country the second largest in terms of the percentage of naturalized citizens. However according to Canellos (2008) the intended positive effects of the act completely matched the actual effects and led to the historical development of the country. The country, after the enactment of the act, experienced a change in the immigration pattern from a majority of European immigrants to an increase in Asian, African and Latin Americans. Another effect presented by the CIS report (though not supported by the other authors) was the increase in the dropout rates in the society with the increasing population of the immigrants. Though opinions about the actual effect of the act on the historical development and the changing nature of the society differ among the authors, the effects of the act o n the economy and the employment level of the country need to be disclosed. Primary resource essay Introduction: The Immigration Act of 1965 was passed by the Congress government of the country sponsored by Ted Kennedy, the senator of United States. With the new Immigration Act, the national origin formula that existed from the days of the previous Immigration Act of the year 1924 was abolished. ... The Immigration Act, when it was published, went unnoticed by the common people of the country as was the remaining eleven thousand bills published by the government of the country. The common people of the country were worried about the publication of the laws until the effect of those fell on the entire nation, ultimately affecting the lives of these common people. The same happened with the Immigration Act when it was first published by the Congress Ministry. However, with the proper enforcement of the act and its spread among the general people their lives started being affected gradually as the restriction on the immigration from the foreign land was considerably withdrawn with an annual limit being maintained by the law. The law ensured that not more twenty thousand of the people of foreign countries could immigrate to United States in a span of one year irrespective of the number of people of the same country already residing in the United States of America. The visas to the i mmigrants from the countries of the western hemisphere were produced on the first come first served basis. As the immigration policy of the country became almost the same for citizens of any country irrespective of their location, their economic and social conditions, the nature of immigration to the country changed. Previously immigrants, mainly from the European nations, visited America. However, with the change in the policy there occurred a shift from the European migrants to migrants from the continent of Asia and also from the countries of Central America and that of South America. The immediate effect of the Immigration Act of 1965 was that the number of immigrants in the country doubled itself within the span of five years, the time that the law